Procter & Gamble is conducting two phone polls, through the same number: (1(800) 331-3774). One asks about whether the company should continue to advertise on MTV and BET. This is in response to a number of complaints about the "inappropriate" content of music videos aired on these channels. The other is about the Luke and Noah ("Nuke") same sex romance playing out on P&G's As the World Turns these days. I've called twice now--yesterday P&G thanked me for my opinion and ended the call (you can press 1 for keep going with Nuke, 2 for ending the story). But in today's call I was informed that the information gathered in this poll will not determine story but will provide company executives with useful information. Guess they are anticipating major outcry no matter which direction they go.
The soapy blogosphere is all over this story, so I won't go into more detail here. But the old-fashioned nature of the phone-in poll strikes me as a bit odd--perhaps just a way to appease the protesters, making it look like P&G is addressing the matter as they proceed with a story that seems immensely popular with fans?
Update: Here's Ad Age's take on P&G's polls and their possible outcomes.